San Francisco, Calif., December 4, 2023 — Bridgestone Americas, a world chief in tire know-how and repair, and SweetRush, a number one supplier of customized studying options, introduced the launch of an award-winning, mobile-friendly, high-engagement gross sales training and efficiency program: Consumer Tire Education (CTE).
The brainchild of a multiyear collaboration between Bridgestone and SweetRush, CTE has reached over 30,000 gross sales associates all through Bridgestone’s prolonged enterprise of impartial tire dealerships and retailers. CTE’s modern strategy to gross sales training has been acknowledged with over 80 studying and improvement awards, together with a 2023 Brandon Hall Group HCM Excellence Award for Best Advance in Learning within the Flow of Work.
“The Bridgestone team’s embrace of gamification, immersive technologies, and innovative mobile learning modalities proves that sales, product, and customer service training can be not only engaging and fun but also a competitive differentiator within a crowded marketplace,” shares SweetRush Solution Architect Danielle Silver.
CTE leverages a variety of modern studying modalities and applied sciences to earn the attention of tire gross sales associates at impartial retailers and assist them purchase consultative promoting expertise and Bridgestone product data. This mobile-friendly, flow-of-work studying program combines a set of 40 partaking microlearning programs and 5 video games, which characteristic animated video, Virtual Reality (VR), Augmented Reality (AR), storytelling, and humor.
Thanks to CTE assets, tire gross sales associates are studying to:
- Uncover buyer wants and preferences and suggest the right tire primarily based on their automobile sort, typical driving circumstances, and driving kinds.
- Share the competitive benefits of Bridgestone security and efficiency applied sciences.
- Leverage customer-facing AR-enhanced “sell sheets” throughout the gross sales course of to convey Bridgestone tire know-how to life.
“I’m extremely proud of the industry-leading training that our team has produced for sales associates. This program has been a game-changer for how we educate and build loyalty with our sellers and independent dealers,” mentioned Richard Plant, Executive Director of Product and Technical Training at Bridgestone.
Learners are equally enthusiastic, with one learner sharing, “The Bridgestone education program has benefited me in so many ways, from being knowledgeable on the products to understanding the basics a tire sales associate may need.”
The Bridgestone-SweetRush crew appears ahead to continued success, collaboration, and innovation as they establish contemporary alternatives to satisfy the evolving wants of tire gross sales associates.
About Bridgestone Americas
Bridgestone Americas, Inc. is the US-based subsidiary of Bridgestone Corporation, a world chief in tires and rubber, building on its experience to offer options for protected and sustainable mobility. Headquartered in Nashville, Tennessee, Bridgestone Americas employs greater than 45,000 folks throughout its worldwide operations. Bridgestone provides a various product portfolio of premium tires and superior options backed by modern applied sciences, bettering the way in which folks world wide transfer, dwell, work, and play. For extra data, go to Bridgestone’s website.
About SweetRush
SweetRush is trusted by lots of the world’s most profitable firms to assist them enhance the efficiency of their staff and prolonged enterprises. SweetRush is understood for exceptionally artistic and efficient options that mix the perfect of studying expertise design with extremely partaking supply. SweetRush providers embrace custom L&D solution design and development, high-performing staff-augmentation talent staffing, certification improvement, cultural alignment, and innovative learning technologies corresponding to VR, AR, and AI. SweetRush’s work has earned a protracted checklist of awards and accolades in collaboration with its world-class purchasers. Discover extra at SweetRush.
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