9 Signs It’s Time to Switch Email Services

How to inform when you’ve outgrown your present supplier.

When it comes to e-mail advertising and marketing, the time-tested age-old saying rings true:

Your emails are solely pretty much as good because the service supplier sending them.
*OK, this isn’t actually a time-tested age-old saying, nevertheless it ought to be.

Listen, it’s no shock that e-mail is a cornerstone of any sturdy advertising and marketing and communication technique. That’s as a result of your emails are a direct line of communication along with your viewers, AND you have total control over them.

However, you might not be getting probably the most out of your e-mail advertising and marketing efforts, and all of it has to do along with your e-mail service supplier (ESP).

While issues have most likely been running easily for fairly a while (or smooth-ish), you could start noticing unanticipated limitations or once-minor frustrations pile up — all issues akin to rising pains after you’ve been sending emails for some time.

When your e-mail efforts and technique broaden, so do your wants as an e-mail marketer, and your present supplier could not be assembly the mark.

But how have you learnt if it’s time to change? That’s the place this publish is available in. To assist along with your decision-making, we’ve compiled a listing of 9 indicators you’ve outgrown your present supplier, and it’s time to discover different choices in your e-mail advertising and marketing.

But first…

What’s holding you again from switching ESPs?

Before we dive into the indicators, it’s time to change. It’s necessary to handle the elephant within the room and name out what’s probably holding you again from beginning this dialog within the first place.

So, what’s the largest hesitation when it comes to switching ESPs? The reply could shock you… it’s TIME.

  • The time you’ve already invested along with your present supplier.
  • The time it takes to analysis totally different choices.
  • The time it takes to study a brand new app.
  • AND the time required to migrate, replicate, and set all the pieces up in a brand new supplier.

We get it – time is cash. It’s one of the crucial necessary investments you make each single day. So, in case your present supplier is working (or working-ish), is it even definitely worth the time to change?

But, might you truly save time by switching ESPs? Most seemingly, particularly when you’ve grown accustomed to making do with the minor frustrations and inconveniences or handbook duties you full commonly.

Regardless, time is a giant think about deciding whether or not or not to change ESPs, and we’d be remiss not to acknowledge that. So, with that mentioned, take your time and skim by all 9 indicators under. Keep monitor of what number of apply to your present state of affairs, as a result of if it’s greater than 3, you’re nicely previous time for an improve.

Nine indicators it’s time to change ESPs:

1. Poor Deliverability Rates and Reputation

It doesn’t matter how fairly your emails are or how spectacular the content material is that if they aren’t getting to your subscribers. This is why deliverability is likely one of the most important parts within the success of your e-mail advertising and marketing efforts.

Refresher: Deliverability is the processes and protocols that guarantee your emails attain subscribers’ inboxes.
You can read all about deliverability here.

If you discover that your emails are persistently ending up in spam folders — or aren’t even reaching the inbox in any respect — it’s a transparent signal that your present ESP could have deliverability points. And as a result of this could have a detrimental influence on your whole email-related targets, it’s time to contemplate different choices.

2. Low Open and Click-Through Rates

Low engagement could also be due to your supplier not serving to you interact your viewers successfully. Engagement charges assist gauge your viewers’s curiosity in your e-mail campaigns, and options similar to focusing on, help, and marketing campaign metrics all work to assist enhance these charges.

Low engagement charges, similar to open and click-through charges, are additionally a cousin to poor deliverability charges or improper authentication — all issues to verify along with your present supplier when rooting out the reason for your concern.

Regardless, when you’re noticing drops in engagement, it’s value exploring the options out there from totally different suppliers.

3. Lack of Reporting and Analytics

Successful e-mail advertising and marketing depends on real-time knowledge. For instance, have you learnt which e-mail you despatched final month had the best engagement? Or how about which of your subscription kinds is performing one of the best?

Real-time reporting is essential when it comes to monitoring the efficiency of your campaigns, measuring key efficiency indicators (KPIs), and making knowledgeable choices. If your present ESP doesn’t provide sturdy reporting and analytics, you’re seemingly lacking out on the chance to optimize your e-mail advertising and marketing technique. Data-driven determination making, FTW.

FeedBlitz offers a wide selection of real-time data available
on every email list, email campaign, and subscriber.

4. Limited Features and Functionality

As you develop, your e-mail advertising and marketing wants evolve, together with the options and performance wanted to accomplish your targets. What helped you get started along with your e-mail advertising and marketing could not aid you totally attain your potential in the long run.

If your present supplier lacks essential options like automation, superior segmentation, or A/B testing, it is perhaps time to change to a extra complete platform. The absence of those options, or different desired options and performance, can restrict your means to create focused, customized, and efficient e-mail campaigns. And these limitations additionally restrict your development and income potential, as nicely.

5. Insufficient Customer Support

Good buyer help is invaluable if you encounter a problem or need assistance along with your e-mail campaigns. If your present supplier’s help workforce is unresponsive, lacks useful sources, or is barely out there for choose pricing tiers, it may possibly double the frustration you expertise when hassle or questions come up.

A great help workforce will not be solely specialists of their merchandise but in addition within the discipline of e-mail advertising and marketing. They can reply your questions and commonly create and replace out there sources to aid you alongside the way in which.

Stellar buyer help goes above and past to assist and empower you to take the reins and personal your e-mail advertising and marketing. If your frustrations are piling up relating to help, contemplate switching to a supplier with a repute for wonderful buyer help.

6. High, Hidden, Surprising, or Burdensome Costs

Email advertising and marketing prices can add up rapidly, particularly as your subscriber record grows otherwise you enhance your mailing frequency. Not to point out that the hidden charges and overages many ESPs tack on may significantly pressure your advertising and marketing funds.

With FeedBlitz, you’re only charged for active, unique email
subscribers, and no overages, no surprises, and no surcharges!

If you’ve seen a major value enhance and not using a corresponding enhance in worth or performance, it’s value reviewing your present supplier’s pricing construction and exploring more cost effective choices.

7. Limited Integration Options

You’re most likely utilizing multiple software, software, or platform in your advertising and marketing technique and, subsequently, having to join or switch knowledge from one to the opposite manually. Not solely is that this time-consuming, nevertheless it will increase the chance of information gaps and inefficiencies — neither of which you want.

Integrations permit you to simply share and switch knowledge from one app to one other, automating and maximizing your efforts. Your ESP ought to provide direct and oblique integrations (Zapier) to aid you streamline your efforts, liberating up your time so you’ll be able to deal with record and revenue-growing actions.

8. Scaling Challenges

Scalability is significant to meet and exceed your wants as an e-mail marketer and help your development. Are you sending higher volumes of emails commonly? Are these higher volumes hurting your deliverability or efficiency? And how about your campaigns – have they turn out to be extra complicated relating to templates, layouts, or media included?

These development indicators can simply trigger scalability challenges in your e-mail advertising and marketing platform. Your e-mail advertising and marketing platform ought to have the option to deal with elevated volumes and sophisticated campaigns with out compromising efficiency. If your present supplier struggles with scalability, it could be time to discover different choices.

9. Frequent Downtime or Technical Issues

Frequent service outages, downtime, or technical glitches are irritating and may utterly disrupt your e-mail advertising and marketing schedule and harm your model’s repute.

Your supplier ought to be a dependable, sturdy, and secure platform to guarantee uninterrupted communication along with your viewers. While minor outages and surprising downtimes occur often with all on-line programs, clear communication and frequent standing updates are very important when these conditions come up. (This circles again to the stellar buyer help merchandise above!)

If you discover technical points recurring and communication with help or your supplier about them is missing, it’s a superb time to contemplate switching to a extra dependable supplier.

Steps to take if you’re prepared to change.

If, after studying by the record above, you recognize you’ve outgrown your present ESP and it’s time to change suppliers, take the steps under to assist make the migrations and transition as {smooth} as attainable.

Step 1 – Take inventory of all the pieces you presently have happening. Be certain to be aware any of the next:

  • e-mail campaigns
  • e-mail lists
  • funnels
  • subscription kinds
  • tags and customized fields
  • and so forth.

This offers you a greater concept of the scope of your e-mail advertising and marketing and creates a full image of something that can want to be replicated within the new supplier. This record additionally affords a chance for you to determine what you need to proceed with or cease doing.

We advocate retaining this record as correct as attainable for the remaining steps.

Important be aware: When you turn ESPs, the photographs, hyperlinks, and archives of beforehand despatched campaigns will oftentimes solely be out there for a restricted time after you cancel your account. This is called asset retention. Different ESPs have totally different timeframes. They retain belongings of canceled accounts. At FeedBlitz, for instance, we retain all consumer’s belongings for 90 days. It’s at all times a good suggestion to double-check this when making a change!

Step 2 – Evaluate e-mail service suppliers. There are loads of ESPs and e-mail publication companies in the marketplace. Organize your search and analysis by focusing first on these 4 areas:

  1. Your e-mail advertising and marketing wants and targets.
  2. Your funds.
  3. The repute of an ESP — each on-line and sending.
  4. The out there options, companies, and help that the e-mail supplier affords.

Step 3 – Reach out to just a few ESP’s help groups. Many help groups are sometimes comfortable to reply any particular questions you have got, speak store about e-mail technique, and consider your use instances in contrast to their out there options. Also, inquire about migration companies they could have. Have your record from Step 1 readily available to give a complete scope of your present technique and efforts.

Step 4 – Start a free trial whereas your present operation is underway. Trust us on this one. Use a check pattern of your record and run campaigns concurrently to get a whole comparability image. This approach, you’ll see deliverability, engagement, options, and knowledge stories for each suppliers to examine simply. Free trials additionally permit you to work together with their help groups and sources, gaining perception into how technical questions are dealt with.

Know when it’s time to make a change.

Recognizing the indicators you’ve outgrown your present ESP and that it’s time to make a change is essential for making certain the continued success of your e-mail advertising and marketing campaigns.

Up to this level, what’s labored in your e-mail advertising and marketing has served you nicely, however it could not do you justice in taking your targets to the following degree. Whether you’re coping with deliverability challenges, rising prices, or restricted options, switching suppliers can convey new life into your e-mail efforts.

Are you prepared to change ESPs and suppose FeedBlitz might suit you nicely? Head to this page to start your free trial. Questions? Feel free to attain out with any questions by our Support Page. While dwell help is on the market Monday to Friday, 9 AM to 5 PM Eastern, you’ll be able to at all times discover useful info 24-7 on the sources linked here.

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