How to Make Money as a Health Coach—Earn by Helping Others

With the rising consciousness and appreciation of embracing a more healthy life-style, the demand for health coaches has skyrocketed.

According to Precedence Research, the worldwide health teaching business is projected to hit practically $26 billion by 2030.

It’s protected to say, this fast-growing business has opened up a new world of money-making alternatives for health coaches.

They’re not confined to conventional health teaching enterprise fashions of in-person, one-on-one teaching classes or group classes.

This article goals to encourage the:

We will discover simply a few examples of the other ways right this moment’s health coaches are earning profits—past offering in-person health teaching classes.

Can You Actually Make a Living as a Health Coach?

Is health teaching a financially viable profession?

In different phrases, can a health coach earnings pay your payments, fund your life-style, and assist you put together for retirement?

Step One: Take Stock of Your Personal Finances

The reply to the earlier query is determined by your private funds. How a lot are you at the moment spending monthly on the next classes?

  • Necessities: These embrace mounted bills, such as mortgage or hire, taxes, automotive cost, gasoline, auto insurance coverage, health insurance coverage, out-of-pocket medical prices, utilities, debt compensation, and groceries.  
  • Wants: These embrace issues like new clothes, eating out, gymnasium membership, journey bills, cable or streaming packages, and different optionally available bills.
  • Savings: This consists of deposits to a financial savings account, retirement fund, emergency fund, and investments.

Now that you’ve a fairly good thought of how a lot cash you want monthly, it’s time to see how that determine compares to the common health coach’s wage.

Step Two: Compare Your Figure with the Average Health Coach Salary

According to Glassdoor, the common base-level wage for a licensed health coach ranges from $61,000 to $100,000 a yr, doubtlessly incomes $125,000 or extra yearly. This usually interprets to a median month-to-month earnings of between $5,083 and $10,417.

Will that be sufficient for you?

If it’s, nice! But what if it’s not? Does it imply you’ll have to hand over your dream of serving to folks enhance their health? Well, not essentially.

Those numbers are averages of what a health coach who works for a firm makes. They usually are not a definitive information to your incomes potential as a licensed health coach.

In truth, many health coaches see a rise in earnings as they accumulate extra teaching expertise and specialised information in health and wellness.

As you’ll quickly see, working for a firm isn’t the one profession path health coaches can take.

There’s additionally the choice of running your individual health teaching enterprise, which may doubtlessly assist you earn more cash. Much more cash: up to $240,000 annually.

It’s Not an Either-Or Choice

Work for a firm. Run your individual health teaching enterprise. These aren’t essentially mutually unique choices.

Provided you’ve labored out a appropriate association along with your employer, you could possibly diversify your earnings streams by working part-time or full-time for a firm, then spending your individual time running your non-public health teaching enterprise.

Where Can You Work as a Health Coach?

Many firms—a few of which don’t even belong to the health and wellness business—rent licensed health coaches. Here are simply a few examples of employment alternatives obtainable to most health coaches.

Gyms, Fitness Studios, and Sports-Specific Training Centers

There’s a rising consciousness that one can’t merely “out-exercise” an unhealthy life-style (e.g., insufficient sleep, poor stress administration, and improper nutrition).

As extra folks present curiosity in adopting a holistic approach to their health and wellness, fitness firms have more and more begun to add teaching companies to their choices to increase shopper retention, assist their members obtain higher well-being, diversify their earnings streams, and stand out towards their rivals.

Healthcare Facilities

Six in ten adults within the United States at the moment dwell with a persistent illness such as most cancers, coronary heart illness, or diabetes.

While many persistent situations will be managed with medicines alone, taking energetic steps to dwell a more healthy life-style—like exercising and dietary modifications—will typically lead to improved health outcomes.

So, who will help information people identified with persistent situations into adopting and sustaining healthy behaviors?

Doctors have already got sufficient on their plates; in accordance to a 2022 study printed in Mayo Clinic Proceedings, practically two-thirds of physicians within the United States are experiencing no less than one symptom of burnout.

It seems, many health coaches are employed to complement medical professionals throughout varied healthcare settings, from hospitals to clinics to nursing houses.

Take this 2019 study printed in Frontiers in Public Health, as an illustration.

Researchers discovered that people with diabetes who obtained six months of health teaching reported higher self-efficacy, metabolic management, improved information, and higher scientific outcomes than these given traditional care. 

Schools and Universities

One in five children and adolescents within the United States is affected by childhood weight problems.

Overweight and overweight youngsters and youths have a tendency to keep overweight in maturity and are at higher risk of developing obesity-related health conditions like high blood pressure, high ldl cholesterol, sort 2 diabetes, and joint issues.

Childhood weight problems can be related to psychological issues, together with anxiousness, depression, low vanity, and self-reported decrease high quality of life.

As a part of their obesity prevention initiatives, colleges can rent health coaches to educate youngsters and youths about reaching and sustaining good health.

Preventing weight problems isn’t the one motive academic establishments rent health coaches. Universities may additionally search educated health coaches to assist college students keep healthy as they navigate their school expertise, which is usually characterised by alcohol use, stress, poor sleep high quality, and lack of bodily exercise.


Employers who care for worker health and well-being see quite a few measurable advantages.

According to a 2022 Gallup Survey, when put next to different staff, those that strongly agree that their employer cares about their total well-being are:

  • 69% much less probably to actively seek for a new job
  • 71% much less probably to report experiencing burnout
  • 36% extra probably to be thriving of their total lives
  • 3 instances extra probably to be engaged at work
  • 5 instances extra probably to strongly advocate for his or her firm as a place to work

So, for small and huge organizations looking for increased productiveness and decrease turnover charges (observe: the price of worker turnover is usually 1.5 to 2 times the amount of the exiting employee’s salary), health coaches can be on the high of the record.

Spas, Wellness Resorts, and Integrative Wellness Organizations

These are organizations recognized to take a holistic method to health—with a sturdy and balanced emphasis on bodily, psychological, emotional, and non secular wellness.

It is straightforward to see why health and wellness teaching could be in demand in these firms.

You Can Also Start Your Own Health Coaching Business

Interested in running your individual health teaching enterprise? Check out the next examples to see what  excites you.

Become an Online Health Coach

 Forget geographical constraints.

When you develop into an internet health coach (providing one-on-one teaching classes, group teaching classes, or a mixture of each), your pool of potential purchasers considerably expands. 

In truth, with a steady Internet connection, you could possibly present teaching companies to somebody as far-flung as Australia or Japan when bodily positioned within the United States.

Open a Brick-And-Mortar Health and Wellness Business

No, the brick-and-mortar retailer is not dead.

That stated, whenever you start a bodily retailer providing health teaching companies, you’ll want to actually take into consideration how one can justify spending cash on a retail space when you have got the much less financially taxing choices of providing:

  • Online teaching companies
  • In-person one-on-one teaching and group teaching 

For instance, you could possibly collaborate with different health and fitness professionals, like licensed private trainers, nutritionists, and licensed therapists, to place your corporation as an “all-in-one” wellness heart for purchasers.

Conduct Short Corporate Wellness Coaching

 Some smaller firms might not have the required finances to rent a full-time health coach.

You may assist fill the hole by providing brief wellness seminars educating staff about actionable tips (e.g., five-minute leisure exercises, taking frequent breaks from their workspace, and staying adequately hydrated) that they may implement to assist create a more healthy life-style.

Also, contemplate providing recurring seminars or creating company wellness packages to make a larger influence and guarantee recurring earnings.

Create Digital Health and Wellness Products

Condense your health teaching information and experience into on-line programs, eBooks, and assets instructing folks how to successfully undertake and maintain more healthy life-style modifications.

You may additionally discover creating nutrition plans or fitness plans in case you maintain extra related certifications.

While they’ll initially be time-consuming to create, the beauty of digital merchandise is that you just solely make them as soon as—however can promote them many times.

They’re passive earnings streams that would assist you cease buying and selling time for cash. 

Speak at Health and Wellness Events

Think you’d do effectively at public talking?

Good information: you could possibly receives a commission to converse at consumer-focused occasions, like wellness festivals, health expos, commerce exhibits, and conferences.

Beyond getting paid, talking at these occasions may assist enhance consciousness of your corporation, entice extra health teaching purchasers, and earn extra talking engagements.

It’s a win-win. 

Sell Physical Products

Finally, although it’s much less frequent, you could possibly promote bodily merchandise as a part of your health teaching enterprise.

You may promote attire or journals, or you could possibly even provide you with a new line of healthy meals, dietary supplements, or wellness merchandise.

Tips That’ll Help You Get Started with Your New Career or Income Stream

Bottom line? There are some ways to earn cash as a health coach.

Whether you’re an aspiring health coach or licensed health coach who’s been across the block, taking the primary steps to start a new profession, diversify your earnings streams, or start one thing fully new will be daunting.

These tips might make the method simpler (and doubtlessly extra worthwhile) for you.

Find Your Niche

Your area of interest refers to your market phase or the place out there your health teaching companies (or merchandise) particularly goal.

For instance, your area of interest might be in serving to pregnant and breastfeeding people really feel their greatest all through pregnancy, postpartum, and new motherhood.

Beyond serving to you stand out from different “generic” health coaches, niching down may additionally assist you cost extra on your companies and merchandise—if you need. Click right here to learn the way to discover your area of interest as a health coach.

Sign Up for Marketing Training

You know the worth you may convey to your goal purchasers. But do they?

Remember that your excellent purchasers can’t say sure to your health teaching companies or merchandise with out realizing they exist within the first place.

Consider signing up for a digital marketing training course to study how one can successfully attain, interact, and nurture prospects into comfortable paying prospects/purchasers.

Experiment with Different Pricing Strategies

Don’t know what to cost on your new health teaching companies or merchandise?

Take a web page from the books of the most profitable health coaches. Many are recognized to have progressively elevated health coach salaries over weeks, months, and years.

In common, they elevated their charges the extra purchasers, expertise, and schooling they gained. So, start with a charge you’re snug charging , then enhance it when acceptable. You resolve how typically and the way a lot you would like to enhance your pricing. Just ensure to periodically assess your pricing technique to make certain it traces up with what your goal shopper is ready and keen to pay.  

Other pricing methods embrace a sliding scale and a pay-what-you-want model.

Ask for Referrals

If you’re a licensed health coach launching a new services or products, don’t be afraid to strive to land these first {dollars} by promoting to present purchasers or asking them for referrals:

“Hey, I’m working on something new. If you know of anyone who’d benefit, I’d appreciate it if you could put in a word for me.”

Just so you understand, word-of-mouth advertising and marketing is thought to herald five times more sales than paid marketing.

Unlock a Fulfilling and Financially Rewarding Health Coach Career with AFPA

If you’re prepared to assist change lives and develop your influence as a health coach, AFPA’s complete, world-class accredited, and inexpensive certification packages are well-positioned to assist you develop into the subsequent chief within the health and wellness business.

For aspiring health coaches, take a look at our health teaching packages:

And for you licensed health coaches concerned about rising your corporation and income, contemplate these packages:


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