Creating Wow-Worthy Mobile Learning Applications For Businesses
What you might be about to learn is a fable about customized cell studying expertise. The firm, AshCom, is fictional, however the cell studying challenges confronted by Kathryn, AshCom’s CLO, and her workforce are actual and generally shared by studying groups in firms, non-profits, associations, and schooling. It is our hope that it is possible for you to to attach with the characters, their challenges, and the options they uncover. We additionally invite you to learn the first eBook in the series.
Beep-beep-beep…beep-beep-beep…beep-beep-beep. The timer on Kathryn’s telephone loudly pronounced the five-minute break was over. Kathryn asked the group to return again collectively. She laid out the precedence, the choices, and the 2 concerns on the whiteboard.
Kathryn introduced them again to her request made simply earlier than the break. “I’d like to remind you that I’m asking for you to tell us what is most important to you in this discussion of our sales program and mobile learning. I’d like to emphasize that we are looking for the unvarnished truth because that is the most likely path to coming to a great decision.”
Kathryn continued, “Ronda, as I mentioned before the break, I’d like to ask you to begin because you were the one who initiated the original conversation. And let me add, I’ve come to greatly appreciate your methodical approach to problem-solving. I know you lead the sales team now, but you still have the mind of an engineer.”
“Thanks, Kathryn,” mentioned Ronda. “I guess my college education serves me well. What is most important to me in this is sales results. That is my passion, and that is why AshCom asked me to lead the sales team.”
A Unique Problem
She continued, “I’ve a singular drawback to resolve. AshCom’s present gross sales workforce is made up of the account executives who’ve been with AshCom for some time and the brand new account execs from Globex, the corporate we not too long ago acquired. They have two completely different programs, approaches, and sets of software program. As if bringing them collectively to function as a single workforce isn’t difficult sufficient, I need to introduce the gross sales system and instruments I’ve spent years growing. It might be an enormous shift for everybody concerned in gross sales. I want them to know the brand new system. I want them to have the ability to function properly inside the system. And I want them to embrace what I need to do. It would require a variety of introduction and reinforcement, however I’m satisfied that if the learning team might help me get this performed, the outcomes might be apparent and wonderful.”
“Kathryn asked me to state what is most important to me,” mentioned Ronda. “I’d like this learning experience to be of the highest quality possible. That is the only way to get this done. Given that our sales team is spread out over much of North America, it doesn’t seem reasonable to bring them all together for three days of learning opportunities and expect them to adopt the new system.”
Amy mentioned, “Sorry to interrupt your thoughts, but my work as a consultant in many large companies leads me to conclude that you are right. This is often the least effective means of learning, especially when the stakes are as high as they are for you and the sales team. I’m not against in-person learning, but I’ve seen large groups come together, get trained, and go right back to their former methods again and again.”
The Mobile Learning Solution
“Thanks, Amy,” mentioned Ronda. “I feel we’d like cell studying as a result of it’s quicker and less complicated. It is just-in-time studying that my workforce can rapidly entry regardless of the place they’re. I really like the choices of offline studying and peer-to-peer studying that may be potential by way of an app. My massive thought is that a few of our studying will also be utilized in gross sales conferences with shoppers. And sometime, I’d like to speak about augmented actuality and digital actuality.
“I want us to be more than a supplier of equipment. I want our sales team to be thought of as trusted advisors to our customers. We need to be able to demonstrate expertise and educate clients on what we can do that’s a big part of that. I can’t tell you which of your four options on the whiteboard will make this happen. Like Kurtis, my expertise is not learning science.”
Kurtis nodded and mentioned, “I’m getting the feeling you’ve done a lot more reading than I have around learning science.”
“That’s probably true,” mentioned Ronda. “I do know much more about what I would like this learning experience to perform than I do about how that occurs, however I can inform you it’s my most essential goal proper now and a key to the success of AshCom.”
“Thanks, Ronda,” mentioned Kathryn. “Your passion is obvious to us all, and we are committed to giving you what you need to accomplish the goals of the sales team.”
“Martina,” Kathryn continued, “would you be willing to go next? I think your perspectives on the ‘how’ of Ronda’s objectives would be most helpful at this point.”
Martina Musters Confidence
Martina was nervous. She wasn’t used to sitting in conferences like this. Most of her work as an tutorial designer was spent at her desk engaged on building particular studying belongings. Strategy and budgets weren’t her factor. But she knew that Kathryn introduced her into this assembly due to her ardour for creativity and studying. Kathryn additionally informed her earlier than the assembly that her voice was essential on this dialogue, which gave her confidence.
She started, “I can speak to the how. It’s what I spend my time doing. My colleague, Darryl, and I spend a lot of time talking about the limitations of our creativity. We get these big, wonderful, often beautiful ideas but then we have to bring them to life inside authoring tools, and immediately they become smaller and less wonderful. Less beautiful even.”
Martina continued, “Then, after the limitations of the authoring tools, we face further limitations in our learning management system where all the information gets stored and assigned. After hearing Ronda describe the learning experiences she wants to deliver through mobile devices, the limitations become even greater. And so, what started out as a big idea and Ronda certainly has big ideas becomes much smaller when we deliver it.”
True Social Learning Elements
“Our time with Professor Dan, looking at the option of custom authored content and app development, left Darryl and me with our heads spinning. We’ve spent hours thinking about all the ways we could build true social learning elements into our learning experiences. We’ve talked about augmented reality and gamification. We even thought about what it would be like to build an actual game maybe a sales simulator to put account executives in real-world situations. The possibilities are endless, but not with the current tools we have available to us. You asked what is most important to me? I would say the ability to bring incredible learning experiences to learners without limitations.”
“Well said,” replied Kathryn. “Exactly what I was hoping for. I’m sure you could give us a lot more details, but I think this gives us what we need.”
“Amy, I’d like you to go next. As a consultant to a lot of other companies, you know the learning landscape at large companies better than anyone in the room. What is most important to you?”
“My role,” mentioned Amy, “is probably not to suggest one path or one other with the 4 choices you’ve laid out. And I notice these are massive selections impacting lots of people and your studying funds. I get that the stakes are high. As I thought of this assembly and the choice it’s good to make, I did some analysis. I referred to as a number of present and former shoppers, most of them in positions just like yours, Kathryn, and asked them about learning systems for his or her gross sales groups.”
This was essential data and precisely why Kathryn stored Amy concerned in her workforce.
Amy continued, “I heard similar stories from almost all of my clients. The return on investment for learning was highest for their sales teams. In other words, if you are going to spend money on learning and go big, this is the place to do it.”
“That’s an insight I hadn’t considered,” mentioned Professor Dan. “Kathryn, can I go next?”
“Of course,” replied Kathryn. “We’d appreciate your perspective.”
Clarifying The Options
“Thanks,” mentioned Dan. “My role is sort of like Amy’s. It really isn’t my job to tell you which option is the best. I can clarify your options, as I think I did in our meeting with your whole learning team. I can talk about the technology options available to you. And I can even help you find some expertise, depending on which path you take. I know you all, especially Kurtis, are interested in the costs and the timelines, so I’m glad Kathryn called them out on the whiteboard.”
“Now you are talking my language,” mentioned Kurtis.
“What I’m about to say might not give you the specifics you are looking for,” replied Dan. He continued on, “As you move through the options, beginning with option one, which uses your current tools, all the way to option four, where you are creating custom authored content for your learning experiences and building an app to deliver to mobile devices, your costs will increase significantly, and your timelines will get longer. If you decide to choose option four, I can help you put together budgets and timelines. But be warned.”
“Thanks, Dan,” mentioned Kathryn. “That is an efficient place for me to leap in. We all realized the numbers will get greater and the timelines longer at first, however now we have to decide based mostly on the worth of what we’re doing. And I feel what’s on the high of the whiteboard is one thing all of us want to bear in mind: Sales = Lifeblood of AshCom.
“There is one thing else I’ve been pondering loads about. Maybe extra of a questioning. I’m questioning the place else we will use customized authored studying experiences and a customized app. Once we develop an app tailor-made to our wants, we will add studying for different departments to it and ship it by way of a cell gadget. While this may be the primary place we customized creator our content material, it actually received’t must be the final. In different phrases, we will be taught from this expertise and apply what we’ve realized to different purposes.
“In different phrases, this isn’t going to be a one-and-done. We can use this expertise for onboarding, security, machine instruction, operations, and a bunch of different issues. This funding, I feel, will repay in lots of different areas and take our studying alternatives to world-class standing. We can use the belongings we construct in lots of different locations.
Cutting Edge Of Learning: Mobile Learning Applications For Businesses
“When I think about what I want,” concluded Kathryn, “I would like my workforce to be on the cutting edge of learning as a result of I feel that may assist AshCom be on the leading edge of producing.”
Kurtis was paying attention to the order of those that spoke and got here to the belief that he could be final to talk. “I suppose since I’m the only one who hasn’t said what what’s most important to me, I’m next?” he mentioned, Kathryn.
“I thought it would be good to give you the last word,” mentioned Kathryn.
“I appreciate that,” mentioned Kurtis. “As the Chief Financial Officer, I think my role is pretty clear. My approach for new initiatives is basically to do a cost-benefit analysis. This is not the only new initiative on the table right now. We’ve spent a lot of money acquiring Globex and integrating all our systems, processes, and people. I think you are all aware of that.”
He continued, “I need to say that I’ve seen Kathryn’s workforce in motion for a number of years and have been extremely impressed along with her management and the workforce’s efforts. The studying program at AshCom has made us a a lot stronger and extra environment friendly firm. Because of the training tradition right here at AshCom, we’ve been capable of entice and retain a number of the greatest expertise within the space, together with folks like Ronda.
Ronda’s Sales System
“Sales is the lifeblood. Without them at the top of their game, we are in serious trouble, which is why I attended this meeting. Ronda’s sales system was something we were aware of when we hired her and getting it implemented is a top priority for us.”
Now trying immediately at Dan, Kurtis mentioned, “Of course, I need some numbers on how much all of this is going to cost. I also need a better line of sight for how long it will take to create and implement. I’ll need to know where our own internal IT department can play a role and how many others will need to be added to get this done.”
Shifting his eyes to Ronda, he mentioned, “Your idea about sharing our internal learning experiences with our existing or potential clients is new to me. But it is a compelling and powerful idea. I’d like to see that fleshed out and developed. I suspect there may be even more to that idea than I’m considering right now, and I want to know more.”
Turning again to the entire group, Kurtis mentioned, “I’m optimistic our leadership team and the Ash family will want to go in this direction. I can’t commit fully to Option Four without seeing actual budgets and timelines, but I can commit to giving you the resources you need to develop those items so that we can take the right steps toward getting Ronda and her team what they clearly need.”
The total group smiled. “That’s what we needed to hear, Kurtis,” mentioned Kathryn. “I will commit to you that we will get you some initial thoughts as quickly as we can. Dan, I think this means we will need a little more time from you.”
“As I’ve told you before,” mentioned Dan, “I am happy to help in any way. This is exciting stuff.”
Kathryn concluded the assembly by thanking everybody for his or her openness and their willingness to take part absolutely within the dialog. There remained a lot work to be performed, however Kathryn and her workforce had been thrilled concerning the alternative to, as she mentioned, be on the reducing fringe of building unimaginable studying experiences for all the AshCom workforce.
Kathryn and her workforce created, offered, and acquired approval for Option Four through which they customized authored content material for the training belongings for the AshCom’s gross sales workforce and delivered it by way of the app on cell units. They started small, focusing totally on introducing Ronda’s gross sales system to the account executives however added extra options and experiences because the months handed. Some on the gross sales workforce had been sluggish to adapt to the brand new gross sales system. A number of folks left. But the overwhelming majority absolutely embraced it together with cell supply and shortly had been sharing a few of their studying experiences of their conferences with their shoppers. AshCom not solely hit its aggressive gross sales objectives for the 12 months but additionally exceeded it, a lot to the delight of Kathryn and her studying workforce.
To learn the remainder of the chapters on this sequence on Mobile Learning and to see Kathryn and her workforce clear up their challenges, please obtain the eBook How L&D Leaders Are Using Mobile Learning To Increase Performance And Revenue. It might help you identify if customized cell studying is the suitable method to your group and uncover tried-and-tested strategies. Also, join the webinar to find out how customized cell studying apps can empower gross sales groups.